Participants will learn how to communicate effectively during critical incidents, emerging health threats, and situations where misinformation or public concern may spread quickly. The training emphasizes message development, internal coordination, social media execution, rumor control, and working with the media. The course is structured to give attendees usable tools, real-world examples, and confidence in high-pressure communication environments.

Training Topics Include:

• Run It Like a Newsroom: Organizing communications operations for accuracy, speed, and consistency.
• Internal Communications: Engaging staff and leadership as a key audience during emergencies.
• Crisis Communications 101: Foundational principles and a healthcare-focused case study.
• Social Media in a Critical Incident: Best practices for real-time posting and monitoring.
• Rumor Control and Misinformation: Identifying, verifying, and addressing inaccurate information.
• The Art of the News Release: Writing clear, timely, and relatable releases during fast-moving events.
• Navigating Difficult Media Questions: Preparing leaders for clear and confident interviews.